International HIV Fund

Friday, 20 May 2011

The Media's Perception of HIV


By Mohammad Shakir
There has been a major shift in the way the media perceive and report cases of HIV since its discovery in the 1980’s.

In the early 80’s HIV was met with fear due to the lack of information about the condition. Later in the decade celebrities such Freddie Mercury and Rock Hudson disclosed to the public that they were living with HIV. The creation of World AIDS Day brought a great swell in promotion about the realities of HIV/AIDS. Celebrities such as the late Dame Elizabeth Taylor setting up an AIDS foundation helped raise the profile.

The 90’s saw the US government and the United Nations put emphasis on finding a cure for HIV/AIDS and the first vaccine trials on humans take place. The past decade has seen a focus shift to Africa and Asia where HIV is most rife. More and more stories about how people are living with HIV have shown that with the right medication HIV can be kept under control and can help people live a relatively normal life.

The way both the media cover HIV related issues and the public receive them have changed from a perception fear and misunderstanding to one of where the world has begun to understand HIV and its effects. In essence HIV has become a global story with regular stories optimistic about finding a HIV vaccine or a reduction in the number of transmissions in the most affected areas.

1 comment:

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