International HIV Fund

Monday 7 March 2011

The cult of celebrity vs the socially deprived

A fashionable trend going round today is to be part of the cult of celebrity. But sometimes being part of this cult, means we forget about the socially deprived people on the other end of the spectrum. But how can we find a common ground between the two ends?

The answer is through the cult of the “new celebrity”. This means helping the socially deprived to become the new celebrity through aid and education.

Are we being honest with ourselves, with our socially deprived brothers and sisters or even with the celebrities?

I believe that my answer is no, we are not honest, because we are using celebrities as a cash cow and we are abusing the socially deprived people as materials of different exhibitions.

What’s lacking in this situation is the moral element of this relationship which ensures a rise in the dignity and profile of the socially deprived and a decrease in the size of the ego of the celebrity.

In an atmosphere of equal partnership between both parties, we can talk about dignity; we mean the rights of the socially deprived on the wealth of their knowledge and beliefs. We need to help the socially deprived achieve their potential.

On the other side, the ego of celebrity is another social problem, affecting the celebrity themselves, as well as others, by boosting their sense of self. So they can only see themselves at centre stage all the time surrounded by an entourage and “isms”.

So while we are treating the socially deprived as people in need of provision of food, housing and education; we should also treat celebrities’ ego as people who might need to have psychological treatment.

Humanitarian organisations need to be on hand to advance the relationship and be the common ground between these two and not to be driven by the glamorous light of celebrity which might dim the lights of other socially deprived stars.

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